Head of Marketing on Segwit

Responsibilities:

• Develop and execute a comprehensive marketing strategy aligned with Segwit's product roadmap and business objectives
• Define Segwit's brand voice, identity, and positioning within the Web3 and consumer tech spaces
• Lead all marketing campaigns across channels like social media, content, email, paid advertising, events, influencer collaborations, etc.
• Set performance goals, budgets, and track key metrics to measure success and ROI
• Conduct market research to identify trends, opportunities, and Segwit's target audience
• Collaborate with the product and engineering teams to coordinate launches, communicate product updates, and gather user feedback
• Manage and mentor a high-performing marketing team across roles like content, social media, growth, etc.
• Stay up-to-date on the latest marketing best practices, crypto/Web3 landscape, and emerging platforms

Requirements:

• 7+ years of marketing leadership experience, preferably in consumer tech, crypto, or Web3
• Proven track record in building brands and driving growth through innovative marketing strategies
• Excellent written and verbal communication skills with the ability to craft clear, compelling messaging
• Solid understanding of marketing technologies, analytics, and performance measurement
• Entrepreneurial spirit with the ability to thrive in a fast-paced startup environment
• Passion for Segwit's mission of bringing secure and user-friendly Web3 products to the masses
• Bachelor's degree in marketing, business, communications or related field