Diesel Labs brings Content Analytics to the marketing and media industry. With audiences consuming so many different types of media, it's important for marketers to evolve the way we think about measuring engagement and interest in that content. We apply sophisticated machine learning techniques to media consumption and engagement data to help clients target their audiences based on the content they’re watching - from short form YouTube clips to weekly linear TV programs to binge-watching premium streaming shows. This type of analysis enables better marketing, programming and sales decisions. The Diesel Labs team includes former senior members of Bluefin Labs, a social TV analytics company acquired by Twitter in 2013. Diesel Labs is a National Science Foundation 2016 Innovation Grant Awardee.