RevLifter has one key vision – to make every deal intelligent. Through a combination of AI, hyper-personalization, data, algorithms, and cutting-edge UX and design, we’re revolutionizing the entire deal-serving process to put your customers and goals at the center of it – where they truly belong. RevLifter began in 2017 as an idea on a napkin. At that point, the digital deal process was completely broken. Customers were getting lost under a barrage of invalid and fake deals. They were being hijacked by competitors of the retailer they’d just left. Error messages, poor experiences, fraudulent sites – all chipping away at their momentum and motivation to convert. After realizing that brands were also starting to question the incremental value of their deals and offers, co-founders Ryan Kliszat and Simon Bird saw an opportunity to reshape the incentivization process. The initial vision was for something goal-driven, personalized, and downright logical for anyone engaging with it. Both the eCommerce and performance marketing industries were crying out for a solution to put the customer first while driving the brand’s unique goals. The pair spoke to many large retailers and unearthed a huge appetite for incentives that precisely aligned with their business objectives and produced more incremental sales. Retailers also wanted to improve the relevance of their deals and regain control of their customer journey. In essence, if they could own the process, they could fix it. After presenting the idea of a solution that checked all these boxes and asking whether the retailers would use it, Simon and Ryan were greeted with a resounding “yes”. And thus, RevLifter was born.