About Sei Foundation
About the role
APAC COMMUNITY LEAD Build Sei's Advocate Network Across Asia Pacific Remote (APAC) • Full-Time 🌏 Expand Sei's Presence Across Asia Pacific Markets About Sei Sei is the first parallelized layer 1 blockchain, setting a new standard in blockchain performance and scalability. By re-writing the most widely adopted execution environment in Web3, Sei enables apps to benefit from both the performance of web2 and the decentralization and sovereignty of web3. We're building the future of blockchain infrastructure, and we're looking for passionate community leaders to help us expand our presence across the dynamic Asia Pacific region. ⚡ Layer 1 First Parallelized Blockchain 🌏 APAC Focus Regional Growth Strategy 🚀 Performance Web2 Speed + Web3 Sovereignty About the Role The APAC Community Lead will expand Sei's presence across key Asia Pacific markets by building and managing a strong network of regional advocates and KOLs (Key Opinion Leaders). This role will lead the community strategy for APAC, from identifying and onboarding thought leaders to scaling their reach through localized campaigns, coordinated messaging, and community activations. You will create systems to track and amplify advocate output, driving consistent growth in impressions, engagement, and mindshare. Working with growth, community, and product teams, this role will close Sei's regional gap and build a thriving APAC advocate program. Key Responsibilities Advocate Network Development • Identify, onboard, and manage a network of APAC-based advocates and KOLs to grow Sei's mindshare across the region Scalable Systems & Tracking • Build scalable systems to activate and track advocate output across content creation, community engagement, and brand presence Strategic Coordination & Alignment • Coordinate regular touchpoints with top contributors to align on messaging, product updates, and campaign opportunities Localized Amplification • Source and manage localized amplification opportunities, including KOL cross-posting, Twitter Spaces, and content syndication across APAC markets What We're Looking For Crypto-Native APAC Expertise • Crypto-native with a deep understanding of APAC social and community dynamics, including regional nuances and cultural context Proven Social Presence • At least 1,000 followers on X (Twitter), with good content quality and engaged communities KOL & Creator Management • Experience working directly with KOLs, creators, and contributors across multiple platforms Narrative Alignment & Judgment • Strong judgment around narrative alignment, ensuring consistent and authentic brand messaging Language Proficiency (Critical) • Fluent in English and at least one major APAC language (Mandarin, Korean, Japanese, Bahasa, Vietnamese, etc.) Nice to Haves • Experience working at a large blockchain foundation or Traditional Finance institution • Prior success building social communities for a Layer 1 blockchain or large-scale DeFi project • Strong connections with influencers and creators in the crypto space across APAC Position Details Focus Area APAC community growth & KOL management Key Metrics Impressions, engagement, mindshare growth Region Coverage Asia Pacific (APAC) markets Languages English + APAC language (Mandarin/Korean/Japanese/etc.) Location Remote (APAC-based) Employment Type Full-Time Social Requirement 1,000+ X (Twitter) followers with quality engagement Why Join Sei? Shape APAC Strategy • Lead Sei's community strategy across the dynamic and fast-growing Asia Pacific region Build Advocate Networks • Create and manage a thriving network of KOLs, creators, and advocates across multiple APAC markets First Parallelized Layer 1 • Represent revolutionary blockchain technology that's setting new performance and scalability standards High-Impact Regional Role • Close Sei's regional gap and directly drive mindshare growth across one of crypto's most important markets Remote Flexibility • Work remotely from anywhere in APAC while building global impact Cross-Functional Collaboration • Work closely with growth, community, and product teams to drive regional success Crypto-native with deep APAC community expertise? Join Sei and build a thriving advocate network across Asia Pacific!
Responsibilities
- Identify, onboard, and manage a network of APAC-based advocates and KOLs to grow Sei's mindshare across the region
- Build scalable systems to activate and track advocate output across content creation, community engagement, and brand presence
- Coordinate regular touchpoints with top contributors to align on messaging, product updates, and campaign opportunities
- Source and manage localized amplification opportunities, including KOL cross-posting, Twitter Spaces, and content syndication across APAC markets
Requirements
- Crypto-native with a deep understanding of APAC social and community dynamics, including regional nuances and cultural context
- At least 1,000 followers on X (Twitter), with good content quality and engaged communities
- Experience working directly with KOLs, creators, and contributors across multiple platforms
- Strong judgment around narrative alignment, ensuring consistent and authentic brand messaging
- Fluent in English and at least one major APAC language (Mandarin, Korean, Japanese, Bahasa, Vietnamese, etc.)

