Social Media Lead

Who We Are

At Sei Foundation, we are building the foundation for the fastest layer 1 blockchain, empowering developers and fostering decentralized innovation. Sei is purpose-built for the decentralized future, with unmatched speed, efficiency, and scalability, making it the premier choice for applications in DeFi, gaming, and beyond.

As an organization dedicated to advancing blockchain technology, Sei Foundation drives adoption, supports the community, and partners with developers to bring groundbreaking applications to life. Our vision is to create a decentralized ecosystem that democratizes access to blockchain technology while advancing the broader crypto community.

About the Opportunity

As Social Media Director at Sei Foundation, you will spearhead the development of Sei’s social and cultural identity across global platforms. You will craft innovative campaigns, foster community engagement, and expand our reach by bringing compelling stories to life. Collaborating with our team and partners, you’ll drive Sei’s social narrative, leveraging creativity, strategic thinking, and a passion for blockchain technology.

Responsibilities

• Stay ahead of social media trends, technologies, and crypto narratives to deliver innovative and engaging content.
• Lead the development and execution of social storytelling across platforms like X (Twitter), Instagram, TikTok, LinkedIn, and Discord.
• Collaborate with influencers, developers, and community leaders to create authentic, engaging video content, memes, and campaigns.
• Develop strategic frameworks and creative copy for brand and product campaigns, maintaining Sei’s distinctive tone and style.
• Partner with internal teams to align campaign objectives, manage distribution strategies, and deliver results.
• Create and optimize standard operating procedures (SOPs) for seamless cross-functional collaboration, resolving challenges efficiently.
• Supercharge go-to-market (GTM) strategies for new initiatives with fresh and impactful social media activations.

Requirements

• 8+ years of experience in social media and/or brand marketing, ideally in tech, crypto, or Web3 spaces.
• Proven expertise in creating impactful content across X, Instagram, TikTok, Discord, and other platforms.
• A deep understanding of meme culture and how it intersects with crypto trends and storytelling.
• Strong creative instincts with an ability to craft taglines, social narratives, and visually engaging content.
• Owner mentality, coupled with framework-driven strategic thinking.
• Exceptional project management and multitasking skills.
• Proficiency in design tools like Figma and Canva.
• Excellent written and verbal communication skills in English.
• Problem-solving mindset with the flexibility to adapt to the dynamic social media landscape.
• A passion for blockchain technology, with a clear understanding of crypto-related trends and terminology.

Nice to Haves

• Experience working in a crypto or blockchain-related organization.
• Prior success building social communities for a Layer 1 blockchain, DeFi project, or Web3 initiative.
• Strong connections with influencers and creators in the crypto space.

Perks and Benefits

• Competitive total compensation package.
• Opportunity to shape the narrative of a leading blockchain foundation.
• Team-building programs and industry events to connect with the crypto community.
• Flexible work environment with support for personal growth and well-being.