About Sei Foundation
About the role
GROWTH ASSOCIATE, X (TWITTER) Shape Sei's Global Brand Identity New York City • On-Site • Full-Time • Growth 🚀 Build the Narrative for the First Parallelized Layer 1 Blockchain About Sei Sei is the first parallelized layer 1 blockchain, setting a new standard in blockchain performance and scalability. By rewriting the most widely adopted execution environment in Web3, Sei enables apps to benefit from both the performance of Web2 and the decentralization and sovereignty of Web3. As an organization dedicated to advancing blockchain technology, Sei Development Foundation drives adoption, supports the community, and partners with developers to bring groundbreaking applications to life. Our vision is to create a decentralized ecosystem that democratizes access to blockchain technology while advancing the broader crypto community. ⚡ Layer 1 First Parallelized Blockchain 🌐 Web2 + Web3 Performance meets Decentralization 🔥 New Standard Redefining Scalability About the Role As Growth Associate, X (Twitter) at Sei Development Foundation, you will spearhead the development of Sei's identity across global platforms. You will craft innovative campaigns, foster community engagement, and expand our reach by bringing compelling stories to life. Collaborating with our team and partners, you'll drive Sei's narrative, leveraging creativity, strategic thinking, and a passion for blockchain technology to make Sei the most talked-about Layer 1 in crypto. Key Responsibilities Content Strategy & Execution • Lead the development and execution of storytelling across platforms like X (Twitter), Instagram, TikTok, LinkedIn, and Discord • Stay ahead of trends, technologies, and crypto narratives to deliver innovative and engaging content Community & Creator Collaboration • Collaborate with influencers, developers, and community leaders to create authentic, engaging video content, memes, and campaigns Brand Campaign Development • Develop strategic frameworks and creative copy for brand and product campaigns, maintaining Sei's distinctive tone and style Cross-Functional Partnership • Partner with internal teams to align campaign objectives, manage distribution strategies, and deliver results • Create and optimize standard operating procedures (SOPs) for seamless cross-functional collaboration, resolving challenges efficiently Go-to-Market Innovation • Supercharge go-to-market (GTM) strategies for new initiatives with fresh and impactful media activations What We're Looking For Platform & Content Expertise • Proven expertise in creating impactful content across X, Instagram, TikTok, Discord, and other platforms • A deep understanding of meme culture and how it intersects with crypto trends and storytelling Creative & Strategic Skills • Strong creative instincts with an ability to craft taglines, narratives, and visually engaging content • Owner mentality, coupled with framework-driven strategic thinking Project Management • Exceptional project management and multitasking skills to juggle multiple campaigns simultaneously Design & Tools • Proficiency in design tools like Figma and Canva for creating visual content Communication • Excellent written and verbal communication skills in English Adaptability & Problem-Solving • Problem-solving mindset with the flexibility to adapt to the dynamic crypto landscape Crypto Passion & Knowledge • A passion for blockchain technology, with a clear understanding of crypto-related trends and terminology Nice to Haves • Experience working at a large blockchain foundation or Traditional Finance institution • Prior success building narratives for a Layer 1 blockchain, or large scale DeFi project • Strong connections with influencers and creators in the crypto space Position Details Focus Area Social media growth & brand storytelling Primary Platforms X (Twitter), Instagram, TikTok, Discord, LinkedIn Location New York City Work Model On-Site Employment Type Full-Time Department Growth Why Join Sei? Revolutionary Technology • Work on the first parallelized Layer 1 blockchain that's setting new standards in performance and scalability Shape Global Brand Identity • Lead Sei's narrative and brand strategy across the most influential platforms in crypto High-Impact Role • Your campaigns will directly influence Sei's adoption and position in the competitive Layer 1 landscape Creative Freedom • Bring your creative vision to life with autonomy to experiment, innovate, and push boundaries Crypto Ecosystem Access • Collaborate with top influencers, developers, and community leaders in the crypto space NYC Hub • Be part of the vibrant New York City crypto and tech community Ready to shape the narrative of the fastest Layer 1? Join Sei and bring the parallelized blockchain revolution to the world!
Responsibilities
- Lead the development and execution of storytelling across platforms like X (Twitter), Instagram, TikTok, LinkedIn, and Discord
- Stay ahead of trends, technologies, and crypto narratives to deliver innovative and engaging content
- Collaborate with influencers, developers, and community leaders to create authentic, engaging video content, memes, and campaigns
- Develop strategic frameworks and creative copy for brand and product campaigns, maintaining Sei's distinctive tone and style
- Partner with internal teams to align campaign objectives, manage distribution strategies, and deliver results
- Create and optimize standard operating procedures (SOPs) for seamless cross-functional collaboration, resolving challenges efficiently
- Supercharge go-to-market (GTM) strategies for new initiatives with fresh and impactful media activations
Requirements
- Proven expertise in creating impactful content across X, Instagram, TikTok, Discord, and other platforms
- A deep understanding of meme culture and how it intersects with crypto trends and storytelling
- Strong creative instincts with an ability to craft taglines, narratives, and visually engaging content
- Owner mentality, coupled with framework-driven strategic thinking
- Exceptional project management and multitasking skills to juggle multiple campaigns simultaneously
- Proficiency in design tools like Figma and Canva for creating visual content
- Excellent written and verbal communication skills in English
- Problem-solving mindset with the flexibility to adapt to the dynamic crypto landscape
- A passion for blockchain technology, with a clear understanding of crypto-related trends and terminology


